A finance site, rebuilt in an afternoon — and measured
A dated Wix site rebuilt with the same content and a modern design — 132 network requests cut to 30, 611 DOM elements to 379. Every number measured.
Measured
- Network requests
- 13230
- Scripts
- 7337
- DOM elements
- 611379
- Meta description
- 482 charsdisplays in full
- Concept → deployed
- 4–6 hours
the old one was truncated in search results
method: Both homepages loaded in a browser and measured with its built-in performance and DOM tools — reproducible by anyone, with the limits of that method stated in the write-up.
Before and after
The nortizfinance.com homepage before and after the rebuild, captured at desktop width.
A good finance leader spends a career making numbers legible. There is a particular irony when that same person’s website does the opposite — burying a strong track record under a slow, dated template that makes the work look smaller than it is.
Same content, same message, rebuilt on a modern stack in an afternoon. The interesting part is not that it looks better; it is that the improvement is measurable, and measured the same way anyone else could repeat it.
What we're not claiming yet
- — Official Lighthouse scores — not run yet; they publish when the PageSpeed quota allows, not before.
- — Mobile before/after screenshots — a desktop browser at 430px can show false breakage on Wix, which serves a separate mobile layout by device detection. Held until verified on a real handset.
The long-form write-up, with the full method: read the article.
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